New Amsterdam Surf Association

Dutch brand, Paul Zeper (the founder):

New Amsterdam Surf Association represents a certain vibe; it’s for those who don’t need the perfect wave or ideal conditions. It’s for those who like to be challenged. A rebellious counter-movement defying surf culture. While learning to be a graphic designer, Paul naturally started combining his two passions and began working on his own surf brand.

The idea for the New Amsterdam Surf Association was born, now culminating in a clothing line that represents a counter-movement within surf culture.

This is manifested through rigid colors and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.